New guide for the Ruter app
Published: 20.01.2026
Potential to make the app accessible to more people
We all have different starting points for how easy we find it to use various apps. The Ruter app is one of the most used apps in Norway, with 900,000 weekly users. At the same time, we know there is potential to make the app accessible to more people.
Ruter has entered into a partnership with Kakadu. They develop step-by-step guides for digital services. They specialize in making complex digital services easy to understand and use – especially for groups that are often left out.
Ruter and Kakadu have created guides for how to do the most common tasks in the app. We have started with three guides, and we will add more over time.
Do you want to get to know the app better?
Here you can check out the first three guides:
- Get started with the Ruter app
- How to buy a ticket
- How to plan a trip
Insights from seniors
Together with Kakadu, we invited five seniors from Seniornett to talk about the Ruter app and test the new guides.
Hildegunn, Liv, Einar, Roar and Brit are all keen users of the public transport system. What they have in common is that they live in central Oslo and have the opportunity to use several different means of transport.
The group had somewhat different relationships to the Ruter app. Most of them use it, while some mostly use the travel card. The seniors were clear that it was positive to have new guides that make it easier to learn how to use the app.
The guides make it possible to practice the tasks at home in peace and quiet, so that you are prepared when it’s time to travel.
Solving everyday problems
Ingvild Erøy Prestårhus is the founder and leader of Kakadu. She got the idea for the company after spending countless hours helping her parents and herself sort out technical hassles.
“You don’t have to be old to feel digitally left out. It’s the design of technological solutions and the circumstances of your life that primarily affect your digital skills,” says Ingvild.
She adds that people need different things when new services are developed. An app can feel user-friendly to some and not to others.
Kakadu has created guides for, among others, Vipps and BankID. They also collaborate with other public transport companies such as Entur and Kolumbus. They are continuing to invest in the public transport sector.
“Our goal is to create a new standard for digital guides, but we can’t solve it alone. We want to work with everyone who wants to solve this problem.”
Guides are one of several measures
A survey conducted for Ruter in 2022 showed at the time that there was potential to move 127,500 people from travel cards to the Ruter app.
In 2025, Opinion carried out a survey for Ruter on digital exclusion. One of the most important findings was the need for training in digital services.
Guides for the Ruter app are one of several measures we can take to ensure that everyone can travel by public transport. Not everyone can or wants to have their ticket in the Ruter app. In that case, the physical travel card is an important alternative.Ruter is now testing a new 90-day ticketon a travel card for children and young people. The idea behind this type of ticket is to make it easier for this target group to travel without a smartphone.
Ruter is working on testing and developing new ticket types to ensure that the ticketing system of the future makes it possible for everyone to travel by public transport.